Social Media and the 2016 Presidential Election

And the clock is ticking.... Only one year remains until a new president is elected. As with each presidential election, presidential candidates from the Democratic and Republican party are naturally pushing hard to win voters to their campaigns. Political ad spending is expected to reach an astounding $11.4 billion, 20 percent more than the amount spent in 2012. Spending on social media is estimated to account for more than half of the $1 billion budget for digital media. Embracing Social Media President Obama was the first president to successfully leverage...